Monday, November 26, 2018

*EXCLUSIVE* Interview with Tom Neville, VP - Madame Alexander Doll Co.

I had the honor of speaking with Tom Neville, VP of Madame Alexander Doll Company As a seasoned executive in the toy industry, Neville has extensive experience in sales, marketing and distribution management and partnerships in the U.S. and worldwide.

Prior to joining Madame Alexander Doll Company, Neville was Vice-President at Hunter Products, a manufacturer of multi-category line of toys and licensed sporting goods.

Neville began his career at Lego Toys. His other notable toy experience includes BRIK Toy Company, DSI Toys, The Canadian Group (TGC), and Excell Marketing, L.C.

Neville served as founding Co-Chair of the Toy Bank Committee for the Toy Foundation for 15 years. The committee exceeded over $100 million in donations during his tenure. Neville has also served on the Toy of the Year Award Committee for the Toy Association.

The Madame Alexander Doll company has undergone several new changes since Tom came aboard February 2018 and I was able to chat with him about what's ahead for dolls in 2019.

The 95-year-old doll company is gearing up for many new exciting releases and celebrations leading up to their 100th anniversary in 2023.
 

Madame Alexander will be at the NYC Toy Fair February 16-19, 2019 showing from classic collections: 19" Newborn Nursery dolls in multi-ethnicities, classic 12" soft body Huggums, 10" Cissette dolls and the popular 8" Wendy collector dolls. I'm super excited that 21" Cissy will also make a comeback in 2019.


Currently Madame Alexander has their own brand page on Amazon where customers can shop these collections from home.

Also new in 2019, will be six multi-ethnic 18" play dolls with gender neutral outfits. 

Look for website upgrades with interactive features, online catalogs and social media channels. JOIN the Madame Alexander doll club.

 I will have product reviews and news updates so stay close. You can also follow LADL Instagram for updates and Madame Alexander Instagram.

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*REVIEWS*
Madame Alexander Dear America Remember Patience Whipple Doll 

Madame Alexander Play Outfits - Tuesday Morning

Madame Alexander Play Outfit - Walking My Dog

Fun in the Sun and Rain Accessories Set - Madame Alexander

Madame Alexander Favorite Friends Doll Factory Outfits

 Madame Alexander Colonial Dolls

Alice in Wonderland and Scarlett O'Hara Collectible Dolls

Madame Alexander Storybook Mini Dolls

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