Our very first doll was created following 18 months of research. We
spoke to retailers, industry experts, child psychologists, nutrition
experts, parents and – most importantly – to kids. Our dolls look like
kids.
They are dressed comfortably in clothes that are made from colourful
and tactile fabrics. They have play-sets that encourage outdoor play,
from fishing to body-boarding to fossil-hunting. And their bodies are
based on the proportions of a 9-year-old child. (Their heads are a bit
bigger though because, let’s be honest, who doesn’t love the opportunity
for a spot of hair-play?)
Based in Donegal, on the North-West coast of Ireland, Team Lottie is
made up of people – three quarters of whom are women - who are
passionate about preserving the magic of childhood. We’re also
passionate about winning medals with more than 30 international toy
awards won, to date. And we try very hard to work – and live - by
Lottie’s rules: Be bold, be brave, be you!
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