*NEWS* Madame Alexander Doll Company Makes Major Brand Investiment as 100th Anniversary Approaches

FOR IMMEDIATE RELEASE

MADAME ALEXANDER DOLL COMPANY^® MAKES MAJOR BRAND INVESTMENT AS 100th ANNIVERSARY APPROACHES

Hires best-in-class fulfillment partner and family-targeted marketing specialists to expand U.S. brand presence in 2019

October 22, 2018 - NEW YORK - 95-year-old toy maker Madame Alexander Doll Company®, today launched a major brand investment for U.S. expansion as it approaches its 100th anniversary. The company, now under new ownership, has engaged best-in-class partners to improve marketing, customer service, production and fulfillment capacity while expanding its 2019 product catalog. This major brand investment builds on the company’s mission to make and successfully market quality dolls that create meaningful, enduring, inspiring relationships with its customers and clients.

“This commitment is about getting back to the values of the family-led business and Madame Alexander’s original vision,” said Tom Neville, vice president of Madame Alexander Doll Company. “We believe in inspiring a child’s imagination, creativity and love through doll play. Every doll and every business decision are made with Madame Alexander’s credo in mind: ‘Love is in the details.’”

The major brand investment already has yielded:

• Expanded production capabilities, supported by an alliance of top-tier doll and toy manufacturers
• A contract for full-service fulfillment services from premier specialty toy expert, Total Business Fulfillment
• A partnership with award-winning advertising agency and family-targeted marketing specialists Steel Branding
• An expanded 2019 product catalog to be released at 2019 Toy Fair
• Launch of a fully updated Amazon store with exclusive content, along with other exciting retail partnerships to be announced.

Dependable Supply of Product in U.S.

Madame Alexander has a dependable supply of products in the U.S., supported by an alliance of top-tier toy manufacturers. This alliance will deliver on the quality and detail that are central to the Madame Alexander brand.

To support its leading production resources, Madame Alexander has entered into a business contract with Total Business Fulfillment, a full-service fulfillment house. Total Business Fulfillment will provide full-service fulfillment support to Madame Alexander for all sales channels.

New Digital Campaign for Millennial Moms

Madame Alexander has hired Steel Branding to launch a new digital campaign focused on activating the next generation of moms through social media, digital influencers, content marketing and PR programs. Steel Branding, an award-winning full-service advertising agency, specializes in family-targeted marketing.

New Expanded Catalog Coming January 2019

Madame Alexander is launching its new catalog at the 2019 Toy Fair in New York. The new catalog will feature new product additions to the baby and collectible product lines, sure to please a new generation of doll lovers and current Madame fans alike. There will be many surprises at Toy Fair, and announcements to come. 

“With expanded marketing, customer service, production and fulfillment capabilities, Madame Alexander’s commitment to delivering high-quality dolls that inspire imagination, creativity and love has never been stronger,” said Neville. “We are committed to strengthening the interrelationships from the inside out that will propel the company into its next 100 years and beyond.”

For more information on Madame Alexander Doll Company, visit www.madamealexander.com.

About Madame Alexander Doll Company, LLCFor 95 years, Madame Alexander Doll Company has inspired imagination, creativity and love through doll play. Madame Alexander herself envisioned dolls as valuable learning tools for teaching children empathy, compassion and responsibility. Drawing upon decades of dollmaking heritage and expertise, Madame Alexander dolls are made with unmatched quality, so they can be cherished for years to come. All Madame Alexander dolls are beautifully designed with the credo ‘love is in the details’ in mind to encourage a lifetime of play and collecting. Dolls and related accessories are available in all tiers of retail distribution in the U.S., select markets internationally, and online at Amazon.com. Visit www.madamealexander.com for more information.

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*In Store Report* MLA.....Aisle - Mini Dolls + Video

Lottie Dolls - Donegal, Ireland

Our very first doll was created following 18 months of research. We spoke to retailers, industry experts, child psychologists, nutrition experts, parents and – most importantly – to kids. Our dolls look like kids.

They are dressed comfortably in clothes that are made from colourful and tactile fabrics. They have play-sets that encourage outdoor play, from fishing to body-boarding to fossil-hunting. And their bodies are based on the proportions of a 9-year-old child. (Their heads are a bit bigger though because, let’s be honest, who doesn’t love the opportunity for a spot of hair-play?)

Based in Donegal, on the North-West coast of Ireland, Team Lottie is made up of people – three quarters of whom are women - who are passionate about preserving the magic of childhood. We’re also passionate about winning medals with more than 30 international toy awards won, to date. And we try very hard to work – and live - by Lottie’s rules: Be bold, be brave, be you!

Lottie Dolls 

Coloring sheets

*In Store Report* Funville Sparkle Girlz Clothes and Monster High Minis

If you've followed Snickerdoodle Street, you have already seen that Saige, Nicki, Grace, Isabelle and Julie all wear outfits from this clothing line.

Priced $1.97 per outfit. Some styles will be longer than others so expect to make small alterations.

*REVIEW* My Life As....Mini Dolls

 

 

  Love the vinyl shape of the body.

 AG clothes do not fit.

 Madame Alexander clothes do not fit.

 Hair is great! Lots if it.....

 ...easy to style!

 

-Diana

*In Store Report* My Life As....Mini Dolls

All four mini dolls! $9.88 each!

-Diana

*NEWS* My Life As...Mini Dolls (Fall 2016)

If you follow Living A Doll's Life on Instagram, you've already seen the MLA mini dolls!

 

In stores end of August.

*REVIEW* AG Mega Blok Sets

In the world of minis even the mini dolls can play with dolls.

Love these Mega Blok sets.

The Madame Alexander minis are playing.

So many details.

Welcome to my playhouse.

-Diana

*REVIEW* Suzannah Dream Doll - Ginger Brook Hollow

 Suzannah
Sweet Suzannah looks like her twin sister Johannah, but she is the soft, kind one of the two, who pays attention to details. Her dreams are as small as having a new hat of her very own, but she would really love a hat shop of her own. She is an excellent seamstress for a girl and is always creating things to share with others. She likes to visit Harold’s store sometimes when she has some pennies. There she will buy gumdrops, one of each color. She especially likes the purple ones. Suzannah is the peacemaker who has stopped many disagreements with a positive word or change of subject. She chooses to see the good side of people and be positive. This is probably why she always looks happy. Suzannah may not be the most beautiful of all the girls, but with her sunny smile and freckles across her nose, there is no question that she is cute and a lot of fun.

Her dress is made of a light wool material with tiny trim on the bib collar and two-tiered skirt.
 

 Snap closures in back and at the wrist.

Gorgeous wig!

Her dress is fully lined!

Suzannah is very sweet with her golden hair, blue acrylic eyes and freckles. 

Ginger Brook Hollow $35.00

As stated before, I recommend these dolls. The clothing is boutique style, very well made! The dolls them selves are quality and the wigs are BETTER than AG and OG minis.