*UPDATE NEWS* Changes 2020 New Year

Hi everyone!

We are now posting our content on Living A Doll's Life for the new year.

We hope you will join us for TOY TOURS and REVIEWS over on LADL as we expand our toy coverage in 2020.

*ANNOUNCEMENT* Living A Doll's Life Re-Launching April 2019

Heads up buttercup!
LADL is coming back!
After receiving all of your requests to revive the blog 

over the past year, the LADL team will be back

Mondays - Wednesdays - Fridays bringing you :

NEWS
In Store Reports 

On Location

Crafts 

Tutorials and much more.

We've missed you! What have you and your dolls been doing??

Send an email :

Subject : Readers Photos

SnickerdoodleStreet@yahoo.com

Don't miss a thing!! Sign up to follow by email on the right side bar under Bosley's picture.

SPREAD THE WORD
LADL ReBoot is scheduled Monday,  April 1, 2019 

(No joke)

*In Store Report* Barbie's 60th Birthday - Mattel Toy Store - El Segundo, CA

I asked my mom to stop by the Mattel Toy Store to report on the Barbie 60 celebration. 

This beautiful display case is in the foyer of their corporate offices.

Inside the store....

Amazing backdrop for a photo opportunity.

Silkstone Signature Midnight Glamour $100

Herve Leger by Max Azria

Silkstone Signature Elegant Rose $100

Faraway Forest Fairy Kingdom Wedding Gift set $150 
 

Silkstone Signature Classic Cocktail $99.99

Glinda the Good Witch

Busy Lady $75

Sugarfina candy $7.50 each

Barbie 60 shopping bags!

The Blonds Blond Gold Doll $150

Thank you mom for this report!!

*NEWS* Barbie's First Live Action Film

Australian actress Margot Robbie will play the role of Mattel's iconic Barbie doll in the toy's first live-action film, Mattel and Warner Bros. said Tuesday. 

Barbie, who will celebrate her 60th birthday this year, has already been the subject of dozens of animated movies, though none were ever distributed in theaters.

The feature film will be the first from the toy manufacturer's new studio Mattel Films, and co-produced with Robbie's production company LuckyChap Entertainment. 

"Over the brand's almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president," Robbie said, according to a statement.

Launched in March 1959, the character of Barbara Millicent Roberts is from the fictional town of Willow, Wisconsin. 

Her boyfriend, Ken, was introduced by Mattel in 1961 and her sister, Skipper, in 1964. The company has released hundreds of fashion and lifestyle accessories for the brand.

Despite Mattel's release of different versions of Barbie with varying of eye colors, hairstyles and skin tones and, more recently, more diverse body types, the actress portraying Barbie for her big-screen debut will resemble the doll's original blonde, blue-eyed iteration. 

"I'm so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide," Robbie said.

Robbie, 28, has starred in films including Suicide Squad in 2016 and I, Tonya in 2017, for which she was nominated for a best actress Oscar. 

The new project shows the ambitions of Mattel's new CEO, Ynon Kreiz, who took the top spot at the company in April 2018.

Kreiz is working to revive a company that has suffered from the twin blows of video games and screens in general, which have taken children's attention away from traditional toys. 

But 2018 was a good year for Barbie, as sales increased 15 percent over the first nine months of the year to $698 million. 

In total, more than a billion Barbie dolls have been sold in the 60 years since she first went for sale in New York. 

Source: JP

*NEWS* Live-Action American Girl Doll Movie Coming From Mattel & MGM

MGM and Mattel have joined forces to produce a live-action film based on the popular American Girl dolls and books. The brand had a major impact on kids in the '90s, so that same generation is about to get hit with a fresh wave of nostalgia.
First introduced in 1986, the American Girl dolls portray girls from different time periods and cultures accompanied with books that give insight into the young women’s lives. Over 32 million American Girl dolls and 157 million American Girl books have been sold to date, and there have been several made-for-TV films, with New Line Cinema's Kit Kittredge: An American Girl being the first and only theatrically released American Girl adaptation. Now, with the recent announcement of a live-action film based on the American Girl brand, it's obvious that the dolls are still making an impact.


Mattel revealed that a live-action adaptation of the American Girl dolls and books is happening. Since the film is still in the beginning stages, the official plot, cast, and release date have yet to be revealed. Mattel Films, MGM, and PICTURESTART’s Erik Feig (The Spy Who Dumped Me, the upcoming Naruto adaptation) will produce the film alongside Cassidy Lange (the upcoming remake of The Pink Panther) and Robbie Brenner (the upcoming adaptation of Hot Wheels). MGM's President Jonathan Glickman said: 

“American Girl is a timeless and iconic brand that is part of the fabric of families all over the world. We look forward to working with our partners at Mattel and PICTURESTART to bring this cross-generational film to audiences all over the globe.”

The go-ahead on an American Girl film follows a recent trend in Mattel bringing their toy lines to the big screen. A live-action Hot Wheels film was recently announced, focusing on the racing car toys first released in the '60s (which still happen to be one of Mattel's most popular items). Mattel also recently joined forces with Warner Bros. to create a Barbie live-action film starring Academy Award nominee Margot Robbie as the titular character. That said, Mattel isn't alone in adapting or rebooting beloved characters, as Disney is continuing their streak of live-action adaptations with Aladdin, Dumbo, and The Lion King. 


The American Girl dolls and books essentially defined a generation. And, even though it has yet to be revealed whether the film will center around one classic character or a number of them together, there is certainly plenty to work with. Live-action films based on toys can be hit-or-miss (see: G.I. Joe, Teenage Mutant Ninja Turtles), but given American Girl's massive popularity, it stands a chance at finding success.
-source Screenrant

LOOK Madame Alexander Catalog 2019

SHOP NOW

in time for Valentines Day!

*NEWS* GOTY 2019 Blaire Book Cover

This is from the Scholastic catalog. Sorry the image can not be enlarged.

*NEWS* LADL Posting News and Updates on Snickerdoodle Street 2019

With so much doll news and exciting things to come in 2019, LADL will be posting regularly on our sister site - Snickerdoodle Street!

LADL will remain online strictly as a reference site.  I have been asked over the past ten months if LADL will be returning. Due to popular demand, I will be posting major doll news and help collectors stay informed. It will not be a daily event as before, but on a regular basis as news comes in.

Comments and questions are welcome! Contact and inquiries: SnickerdoodleStreet@yahoo.com

*NEWS* Madame Alexander Doll Company Makes Major Brand Investiment as 100th Anniversary Approaches

FOR IMMEDIATE RELEASE

MADAME ALEXANDER DOLL COMPANY^® MAKES MAJOR BRAND INVESTMENT AS 100th ANNIVERSARY APPROACHES

Hires best-in-class fulfillment partner and family-targeted marketing specialists to expand U.S. brand presence in 2019

October 22, 2018 - NEW YORK - 95-year-old toy maker Madame Alexander Doll Company®, today launched a major brand investment for U.S. expansion as it approaches its 100th anniversary. The company, now under new ownership, has engaged best-in-class partners to improve marketing, customer service, production and fulfillment capacity while expanding its 2019 product catalog. This major brand investment builds on the company’s mission to make and successfully market quality dolls that create meaningful, enduring, inspiring relationships with its customers and clients.

“This commitment is about getting back to the values of the family-led business and Madame Alexander’s original vision,” said Tom Neville, vice president of Madame Alexander Doll Company. “We believe in inspiring a child’s imagination, creativity and love through doll play. Every doll and every business decision are made with Madame Alexander’s credo in mind: ‘Love is in the details.’”

The major brand investment already has yielded:

• Expanded production capabilities, supported by an alliance of top-tier doll and toy manufacturers
• A contract for full-service fulfillment services from premier specialty toy expert, Total Business Fulfillment
• A partnership with award-winning advertising agency and family-targeted marketing specialists Steel Branding
• An expanded 2019 product catalog to be released at 2019 Toy Fair
• Launch of a fully updated Amazon store with exclusive content, along with other exciting retail partnerships to be announced.

Dependable Supply of Product in U.S.

Madame Alexander has a dependable supply of products in the U.S., supported by an alliance of top-tier toy manufacturers. This alliance will deliver on the quality and detail that are central to the Madame Alexander brand.

To support its leading production resources, Madame Alexander has entered into a business contract with Total Business Fulfillment, a full-service fulfillment house. Total Business Fulfillment will provide full-service fulfillment support to Madame Alexander for all sales channels.

New Digital Campaign for Millennial Moms

Madame Alexander has hired Steel Branding to launch a new digital campaign focused on activating the next generation of moms through social media, digital influencers, content marketing and PR programs. Steel Branding, an award-winning full-service advertising agency, specializes in family-targeted marketing.

New Expanded Catalog Coming January 2019

Madame Alexander is launching its new catalog at the 2019 Toy Fair in New York. The new catalog will feature new product additions to the baby and collectible product lines, sure to please a new generation of doll lovers and current Madame fans alike. There will be many surprises at Toy Fair, and announcements to come. 

“With expanded marketing, customer service, production and fulfillment capabilities, Madame Alexander’s commitment to delivering high-quality dolls that inspire imagination, creativity and love has never been stronger,” said Neville. “We are committed to strengthening the interrelationships from the inside out that will propel the company into its next 100 years and beyond.”

For more information on Madame Alexander Doll Company, visit www.madamealexander.com.

About Madame Alexander Doll Company, LLCFor 95 years, Madame Alexander Doll Company has inspired imagination, creativity and love through doll play. Madame Alexander herself envisioned dolls as valuable learning tools for teaching children empathy, compassion and responsibility. Drawing upon decades of dollmaking heritage and expertise, Madame Alexander dolls are made with unmatched quality, so they can be cherished for years to come. All Madame Alexander dolls are beautifully designed with the credo ‘love is in the details’ in mind to encourage a lifetime of play and collecting. Dolls and related accessories are available in all tiers of retail distribution in the U.S., select markets internationally, and online at Amazon.com. Visit www.madamealexander.com for more information.

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*UPDATE NEWS* Bosley's Blog and New Book

It is with great sorrow that I write this post. My beloved Bosley has passed away. In 2014, I wanted to write a children's book about his life. I am still following through with this. To stay in the loop and be alerted to updates on the books release, you can follow Bosley's blog. There you can sign up for newsletter alerts and read specific stories about his life, complete with video and photos.

Bosley the Maltese

He IS and always will be LOVED.

*UPDATE* New Blog and YouTube Links

For readers who loved seeing past Disney posts, you can now stop by my Princess Party blog for weekly updates on everything Disney Princess!

Or visit my Princess YouTube channel for Princess fun - DIY, reviews and Disneyland footage.

  

When visiting Princess Party Events, please leave a comment and let me know you stopped by. I would love to hear from you! 

See you there!