Wednesday, July 17, 2013

Blythe - Neo, Middie and Petite

 Blythe was created in 1972 by designer Allison Katzman and sold by now-defunct toy company Kenner. In mid-1991, Hasbro purchased Tonka, which acquired Kenner Parker Toys, Inc. in 1987. Since then, all the intellectual properties were transferred to Hasbro.

 In spring 2009, Alexander McQueen launched a fashion line for Target with an ad campaign featuring Blythe dolls.

There are three sizes of Blythe dolls: the original 11" (1:6 scale) full-sized dolls range in price from $60 (Ashton Drake) to $400 for the limited edition Takara NeoBlythes. Only full-sized dolls have color-changing eyes.

 "Middie Blythe" looks slightly younger than a NeoBlythe and older than Petite Blythe. Her head is able to tilt left to right. With eye movement technology she can also look left or right enhancing her charming gaze!

The 4" Petite Blythe LPS from Takara are available at Toys R US and Target and are priced under $12.

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